Coronavirus is rampaging around the globe. Many people are affected by this virus, and along with humans, it has impacted various businesses, too. The whole of humankind is suffering this pandemic, but we all know one day we’ll beat it together.
However, businesses won’t survive for long if they don’t make the appropriate decisions. This pandemic situation has changed the market, and the revenue models have failed.
Companies of all shapes and sizes – startups, scaleups, and enterprises are also struggling to keep themselves afloat during this COVID-19 crisis. But, there are some new opportunities in this tough time when it comes to your online business and marketing.
You must have to make your business survive and even grow if you consider some appropriate actions. As you know, digital marketing drives business to you, with some transformation in your marketing strategy according to the current situation, you can compensate for the recent business loss.
Let’s discuss the changes you should make to keep your business on track.
Have Empathy For Your Customers
Coronavirus not just affected people’s health, but also changed their thought processes. You shouldn’t treat your customers as you used to. Things are sensitive, and you must consider your customer’s situation instead of aiming for profits only. You should make some efforts to help your customers and people who rely on your business.
Everyone is making some efforts to help each other to get over this situation ASAP. You can also benefit your customers by solving their problems.
Many businesses have noticed a drop in traffic and conversions, but after they offered some benefits to their customers selflessly, the graphs started increasing. You take care of them, and they will take care of you.
Things vary with the type of business, but you should do your part without expecting anything. It will boost the brand’s trust and loyal customers.
Don’t Ditch Paid Ads
Most marketers and businesses are stopping their paid ads due to falling conversions these days. If you are also excluding paid ads from your marketing strategy due to low ROI, then don’t. As many businesses have dropped paid ads, the CPC has decreased, and you can take benefit of it. You can advertise with the same efficiency at a lower cost.
People are staying in and more active online, improving your ad engagement. As there are fewer ads, you have maximum visibility and brand awareness. So, instead of low ROI, you are going to have the ROI you never had.
Be Positive and Human
You are setting up many campaigns according to the current crisis to improve things, but it might happen you get no response or rude responses. People are panicking due to the rapid spread of the virus, and they might not reciprocate appropriately.
It would be best if you didn’t lose hope, stick to your brand values, and approach your customers calmly, while making them realize that you are with them.
Moreover, don’t consider robotic and commercial intent language because it can make you appear greedy and business-minded.
Do stand with your customers and show them we are all together in this. This way, you can strengthen your relationship with customers and sharpen the brand image.
Offer Payment Flexibility
Things are uncertain these days, and people are playing safe with their money to avoid any financial breakdown. This financial insecurity is decreasing the sales of the businesses. You can improve your conversion rate with the right strategy.
As people are metering their money, you can try to offer your product/services with some flexible payment plans. Let your customers pay over a timespan in monthly installments, easing the financial burden on your customers and escalating the sales.
Hence, you help get back up your sales by providing some reliable payment plans.
Educational Training
Educational training can be delightful to your audience. Many have lost jobs and are looking for training for upskilling to get a job again. Moreover, people, these days are working on their skill sets, and you might help them with quality training.
You can offer the training of highly-demanded skills that can unlock several opportunities for your users. Moreover, you can train people for your industry, creating several resources to work with you. This way, you can also improve the staff working with you, increasing the capabilities and efficiency of resources.
Many organizations have considered this strategy and are offering premium training for free. So, a training program can increase your traffic and engagement. You can also encourage conversion by showing customers how your services can help them.
Hence, an educational training certification program can give you good numbers in analytics.
Optimize Considering Location
Every country is facing different challenges, and you should consider these location aspects while optimizing your digital business. Where some countries are going through worse, some are doing well, and you should optimize accordingly while considering lockdown rules.
You should offer the services in such a way that you don’t violate any lockdown rules and don’t risk you and your customers with contamination. If you are a local business, then study your locality and do Local SEO accordingly to best help your customers.
Furthermore, if you are a global business, then consider the situation and buyer persona of that country to optimize your online website.
International SEO can help you keep your business, and you won’t be affected by a particular country’s economy.
Hence, do location-based SEO to get the best results.
These are some strategies that can help you perform better during COVID-19 when most businesses are drowning. Digital marketing nurtures the business and keeps supporting this pandemic.
We are going through tough times, and it’s inappropriate to expect the business results you used to have. The whole world is making efforts to improve things, and you’ll face improvement as the situation gets better.
For now, all you can do is stay inside and consider these digital marketing strategies for the coronavirus crisis. Stay safe & healthy, and your business as well.
Genuinely Digital can help you grow in this pandemic situation. We are a results-driven digital marketing agency that can do trend-centric custom marketing for you, driving the best business outcomes. Get in touch to get on your business success path.