If you run a metal building business, you probably understand the importance of effective marketing in attracting new customers and growing your company.
However, it can be challenging to dedicate enough time and resources to marketing when busy with daily operations and production.
So, it becomes essential to understand the metal building business and know how to highlight your company’s competitive advantages to the right audience.
That’s why we have listed a comprehensive marketing guide for your metal building business.
With these growth-driven marketing tips, any size metal building business can generate quality leads and increase sales through proven marketing strategies.
By strengthening your metal business marketing, you can show your audience what you do best: delivering top-notch metal buildings and outstanding service.
What are the Effective Marketing Strategies for Promoting a Metal Building Business?
Marketing a metal building business demands a strategic approach. This guide offers practical tips to enhance your visibility and attract customers in this competitive industry. Whether you’re a seasoned pro or new to the field, mastering these techniques can drive growth for your business.
1. Foster Online Presence by Creating A Responsive Website
Owning a website is indispensable for marketing a metal building enterprise. It provides a platform to showcase an array of products, encompassing diverse steel structures, along with their detailed specifications, customer service offerings, and exemplary craftsmanship. Incorporating these facets into your business website is instrumental in fostering trust in your brand.
Creating an impactful online presence for a metal building company necessitates crafting a user-friendly and visually captivating website that authentically reflects the company’s brand and offerings.
Here’s a detailed breakdown of the essential components involved:
- Responsive Design: The website should be designed to be responsive, meaning it adapts seamlessly to various screen sizes and devices, including desktops, laptops, tablets, and smartphones. This ensures that users have a consistent and optimal experience regardless of the device they’re using.
- User-Friendly Interface: The website should have an intuitive navigation structure, making it easy for visitors to find information about the company’s metal building products, services, projects, and contact details. Clear calls-to-action (CTAs) should guide users towards desired actions, such as requesting a quote or contacting the company.
- Visual Appeal: High-quality images and videos showcasing the company’s metal building projects, designs, and capabilities can significantly enhance the visual appeal of the website. Visual content should effectively communicate the quality and craftsmanship of the company’s work, helping to attract and engage potential customers.
- Content Optimization: Relevant and engaging content should be strategically placed throughout the website, including informative product descriptions, project case studies, testimonials from satisfied clients, and blog posts highlighting industry trends, tips, and news. Content should be optimized for search engines (SEO) to improve visibility and attract organic traffic.
- Integration of Contact and Inquiry Forms: Contact forms and inquiry forms should be prominently displayed on the website, allowing visitors to easily reach out to the company with questions, inquiries, or project requests. Form submissions should be promptly followed up with personalized responses to enhance customer engagement and satisfaction.
- Social Media Integration: Links to the company’s social media profiles should be included on the website, allowing visitors to connect with the company on platforms like Facebook, Instagram, LinkedIn, and Twitter. Integrating social media feeds or sharing buttons can encourage visitors to interact with and share the company’s content on their social networks.
- Mobile Optimization: Given the increasing use of smartphones and tablets for browsing the internet, it’s essential to ensure that the website is optimized for mobile devices. This includes fast loading times, easy navigation, and mobile-friendly layouts to provide a seamless experience for mobile users.
By focusing on these key elements, a metal building company can effectively foster its online presence and showcase its expertise, capabilities, and offerings to a broader audience, ultimately driving leads, inquiries, and business growth through its responsive website.
2. Invest in Digital Marketing in This Digital Era
Investing in digital marketing is imperative for a metal building company to thrive and remain competitive. Digital marketing strategies tailored to the industry, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing, can significantly enhance the company’s online visibility and reach its target audience effectively.
By leveraging digital platforms and channels, such as search engines, social media platforms, and industry-specific websites, the company can showcase its wide range of metal buildings and services to a broader audience, generate leads, and ultimately increase sales.
Moreover, digital marketing allows for precise targeting, enabling the company to reach potential customers based on demographics, interests, and online behavior, thereby maximizing the return on investment (ROI) of its marketing efforts. Embracing digital marketing strategies empowers a metal building company to adapt to the evolving digital environment, connect with customers in meaningful ways, and achieve sustainable growth in the competitive market.
Also Read: How you can boost your metal-building sales with result-driven SEO marketing strategies.
3. Offer Rewards, Discounts & Coupons
People tend to make purchases during the holiday seasons or festive events. Offering discounts during this period increases the chances of making sales & profit.
Having an ongoing offer on your website and social media pages is a great way to attract customers and may help your business stand out from the rest.
Here’s how discounts can help to make sales:
- Discounted prices attract customers to buy, especially if you offer discounts for a limited period.
- It increases the chance to earn repeat customers.
- It helps you meet your sales goals.
- You can liquidate your old inventory and free up space for new ones.
- However, you should note that excessive discounts can negatively impact your revenue generation.
4. Local Vocal: Ad In Print Media
You can contact your local newspaper or radio station to spread the word about your brand. Also, mention your physical address and website so people can contact you. You can also create a QR code that redirects users to your landing page by scanning it.
Local media will help you reach customers who are within your locality, and you can deliver them easily.
Additionally, you can offer them a discount coupon for repair and replacement of any metal panel. You can also share your business journey and educate people about metal buildings and the perks of investing in a steel building in an article.
5. Go Social: Emphasis On Social Media
You can use various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat, Pinterest, etc., to reach out to your business community and a wide range of audiences.
Social media can turn out to be a gold mine for small and medium-level businesses. It can help you in the following ways:
- Attract customers and gain leads: You can leave your website or blog link for reference.
- Focus on getting feedback: You can ask people to give their opinions and reviews after you install your metal building.
- Do comprehensive market research: Utilize social media platforms and tools tailored to the metal building industry, such as Facebook Insights, YouTube’s relevant metrics, and Google Analytics for website insights. Track key performance indicators including sales and revenue to inform strategic decision-making.
With different free tools like Facebook Ad Library report and Google Ads transparency center, you can also access some publicly available data of your competitors to know what they are promoting, how their ads are, and what’s working for them. You can then incorporate those tips into your metal-building business marketing strategies. You can refer to a reputed growth-driven digital marketing firm to learn more about creating organic posts, and social paid ads.
6. WoM (Word of Mouth)
Word of mouth is the most popular and classic marketing technique. When customers are happy with the quality of your product and customer services, they are likely to refer it to others. This helps you build a positive brand image.
You can request your former or current clients to pass information about your business to someone looking for it. This also strengthens the customer relationship. Some common ways in which word of mouth works are:
- Partner programs
- Customer reviews and testimonials on your website
- Affiliate marketing
- Influencer marketing
- Referral programs
It is a powerful tool for raising awareness about the benefits of investing in a metal building and increasing sales.
It is highly effective to keep track of reviews left by people on social media platforms & websites.
7. Participate in Business Events
To aid your metal building business marketing, you can organize or attend the following events:
- Trade Show: It helps you showcase your craftsmanship and promote your projects to the live audience.
- Conference: It will give you opportunities to interact with a large target audience to interact and educate them about your business. You can emphasize the sustainability of your business.
- Roundtable Discussion: It is an excellent place to discuss and debate with like-minded people. It will let you share your opinion and get to know about other opinions.
- Workshops: As a guest speaker, you can share your knowledge & information about the metal industry and give a chance to people to learn new skills.
- Charity Events: You can give back to your community or raise awareness and funds for eco-conscious living. Charitable events help you build a brand image.
This will allow you to network with customers and trading partners and build relationships with other businesses in the steel industry. This will allow you to show your service and products, build relations with steel manufacturers, and open ways for new opportunities and growth.
Final Words
As the day passes, the metal-building business will get more competitive. Hence, metal-building companies need an efficient and result-driven marketing strategy to succeed. By adhering to the tips mentioned above, business owners can increase their company’s visibility on various digital platforms.
Feel free to use other marketing channels such as Google local service ads, email marketing, posting video content, and registering for Google My Business and Bing Places.
These marketing tactics should provide any metal building business with the tools to enhance its online presence and attract new customers in the long run.
If you need to connect to a professional team for guidance, refer to a reputed and experienced digital marketing team.