Marketing is the only way to spread brand awareness and increase your sales. Your business can’t survive if you are waiting for the customers to come to you, although you should approach them and tell them about your product/services that solve their pain points. Business owners understood the importance of marketing for business growth.
Earlier, there was no confusion because the only way of marketing was Traditional marketing, but with the boom of smartphones and the internet, digital marketing became the new black.
Now, the business owners are facing a dilemma: which marketing method is better and can skyrocket their business growth.
Let’s discuss both the marketing techniques so that you can get to know which one you should consider.
Digital Marketing
Digital marketing uses digital channels like social media, websites, and emails to promote the products to the audience and convert them.
According to Statista, around 4.57 billion people were active internet users in April 2020. This enormous number emphasized the need for digital marketing for businesses.
Alongside the massive audience engagement, many significant features have changed the face of marketing, leveraging exceptional growth rates and ROI.
Let’s learn the benefits of digital marketing.
Measurable Results
Digital marketing has many tools to measure the results in the most faceted way. You have the liberty to analyze the user behavior, the buyer’s journey, and the goal completion to make the more sophisticated business and marketing decisions. You can monitor all your campaigns individually and conclude which one performs better and where you need to improve.
In traditional marketing, you can’t get the same level of standards and can’t measure the exact results of your efforts.
Better Connectivity
You can easily connect with each customer, making them feel special and building trust. Everyone has a different persona, and by connecting a customer or a segment with a relevant message or service can double up your sales.
Digital marketing allows your customer to contact you instantly, and you can help them with suitable content while meeting your business goal.
Traditional marketing doesn’t offer such a granular approach, and you can’t understand the user persona of your potential customers. Moreover, the generalized approach of conventional marketing decreases the conversion rate, failing the campaign.
Advanced Audience Targeting
Digital marketing and SEO believe in targeting the right customer with the right thing at the right time, maximizing the probability of the conversion. You can filter a particular audience based on demographics, age, location, device, hobbies, etc. to show your ad. This way, you don’t have to spend on the irrelevant audience like traditional marketing, and you can focus on your prospects only.
Best ROI
All businesses thrive for the best ROI, and digital marketing optimizes the promotions expenses so that you get the maximum returns on comparatively less budget than traditional marketing. You only spend on the potential customers, and various SEO and content techniques confirm the maximum conversion. So, you’ll promote your products to the customers who are interested in your products/services, unlike traditional marketing.
Hence, digital marketing offers efficiency, which is significantly beneficial for today’s businesses or startups.
Traditional Marketing
Where digital marketing goes on the internet, traditional marketing utilizes TV ads, billboards, telemarketing, and print media.
Digital marketing has indeed covered the massive online audience, but still, some people shop offline, and traditional marketing pampers all of them.
Traditional marketing has several limitations, but also offers significant benefits.
Let’s discuss the benefits of conventional marketing and how this can help your business to grow.
Baby Boomers and Gen X Prefer Traditional
Millennials are obsessed with technology and online things, but baby boomers and Gen X people still prefer traditional marketing media. Research says that upper-middle-class baby boomers spent nearly twice as much time with conventional marketing things as compared to the millennials. So, the baby boomers and Gen X make a large audience cumulatively, and traditional marketing can convert these if your business concerns this audience.
Better Reach
It’s not the digital marketing that can always brag about the reachability; traditional marketing also offers substantial customer reach through TV ads. Thinkbox says, TV reaches 70% population in a day, and 90% in a week, which makes it considerable for marketing.
Hence, TV ads can help you approach a massive audience.
Local Benefits
Traditional marketing has better performance for local businesses than digital marketing. Event marketing and local marketing have proven dominance over digital ads, email, and content marketing.
You can also increase brand trust by pamphlets and other print ads. Your customers feel more comfortable when they know you are a nearby business, and they can reach you anytime. So, customers are more likely to buy from a local business, and you can increase your conversion through traditional marketing.
Now, you know about both the marketing methods, but you might still have the confusion about which marketing you should pursue. Honestly, there is no one better; each marketing method is the winner in specific situations.
The thing is that instead of choosing one, you should use the combination of both marketing strategies to get the best business outcomes. Where digital marketing has more empathy for customers, people trust print ads more. Hence, if you choose one, you’ll suffer each one’s limitations, but you can overcome each other’s drawbacks by considering both strategies.
It would help if you are specific with your goals, and then you can decide the best strategy to get it no matter digital or traditional.