Are you running a cleaning company? Are you tired of not getting any response from your website despite all your efforts? Fear not; we understand that implementing SEOs on a website can be a tricky & tedious task for some. So, we present the top 11 ways to enhance your SEO for your cleaning business.
If your website lacks a user-friendly interface, relevant keywords, video content, and high-quality content, it could hinder your ability to generate substantial revenue. Additionally, optimizing for voice searches could also be beneficial.
So, let’s see them one by one.
Keyword Research and Optimization
One of the major advantages of implementing precise SEO for cleaning services is getting a higher rank in Google SERP. This increases your visibility. It would be best to question what a client might ask for & then use keywords accordingly.
Ensure that your keywords are present in meta tags, headlines, and overall content, but with a precaution. You wouldn’t want Google to give you a penalty for overstuffing keywords.
High-Quality Content Creation
Naturally, when you create good quality content, you will get more & more links to your webpage. People will visit your site very often to gain valuable information. Make sure your content is readable, though.
People usually like to skim the topic before reading. So, make sure you drop breadcrumbs for them to follow. You can do this by creating a blog post, a visual guide, or being a ghostwriter.
You should write content in a way that answers most of the questions your customers ask. For example, you can write a blog on arranging your living room furniture and cleaning tips.
Mobile-Friendly Website Design
Nowadays, everyone uses their smartphones while looking for services. Over 55% of the web traffic comes from phones & 92.3% of users prefer the internet on their smartphones [Source: website]. So, ensure your website is responsive.
Simply put, a responsive website adjusts its features, buttons, images, contents, fonts, etc., with the device. This will make your website appear seamless throughout the device, whether being seen on a mobile device, laptop, or tablet.
That being said, make sure your website loading speed is fast enough. Users barely wait for 3 seconds & then switch to another website. You wouldn’t want a client to come to your website & then leave because of slow response time, would you?
Local SEO Optimization
For a small business, local SEO for cleaning services could work wonders. You can include your physical address, contact no. & current plans & offers on your website. But wait… first, you must register your company under Google Business Profile. This will ensure that you are visible on Google Maps.
So, if clients use the map to find cleaning services, they will see your presence. Whenever you are done with the work, request your client to leave a review or rating on your Google profile. This will increase your trustworthiness & help you gain more clients.
Backlinks Building
One of the ways to increase your website domain authority (DA) is to use high-quality backlinks. But you may ask, “What is a high-quality backlink & where to find one?” Well, the link to any website gives authentic info, data & results. For example, any government or organization’s official website.
You are going to need to build good influence among industry influencers & partners to link your website to theirs. You can also use sharable content that your partner brands can utilize for creating backlinks. You can create a guest blog that will attract organic links.
Social Media Engagement
You can create short & eye-catching content for social media & provide your company’s website link to it. You can even share short content with before & after pics to give a visual clue of how your service works.
Chatting with your audience & providing them with small yet valuable tips will attract more followers & aid your revenue model. Remember to mention to like & share your content with others. This will increase your brand visibility.
Schema Markup Implementation
Schema markup or structured data is a language search engine uses to read your website content. A commercial cleaning company, SEO must be equipped with this. To put it in simple words, whenever someone searches for your cleaning service online, the first impression they see is your website name, link, and headline, followed by ‘some text.’
This text is called a ‘rich snippet.’ You can choose to display your schedule or an attractive cleaning package here. Think of it like dropping breadcrumbs for people to follow.
With structured data like your location, service hours, etc., search engines can find you & display over others. For example, it can tell people where to locate you & your operating hours.
Voice Search Optimization
All your efforts to have a quality SEO for cleaning services will be in vain if you don’t optimize your website for voice search. Over 43% of the users use voice search to buy products & services. So, what are you waiting for? Grab the opportunity ASAP.
But remember that you must use long tail keywords with voice search. An average voice search keyword is 29 words long. So, choose some keywords accordingly. When talking on their phones, they tend to be natural & use long sentences. So, while designing keywords, put yourself in the customer’s shoes & ask what they might say.
Video Content Creation
You can use video content to demonstrate your cleaning service. For example, you can create a short funny video on how two people are fighting over cleaning their home & then they call you. One of your cleaning staff uses a magical spell and voila! All clean.
You need to be very creative with your content, though. People don’t like watching similar videos over & over again. You can give 3 or 5 cleaning tips on how being organized will keep most of the home clean. Ensure you use the correct title, headlines & hashtags for your videos.
User Experience Enhancement & Page Speed Optimization
Ensure that your user has a smooth experience while they traverse your website. If not, they will leave your website immediately. This will increase the bounce rate & lower your SERP ranking. So, ease of roaming on your website, better internal links, intuitive design & a clear call-to-action will help your overall ranking.
Always do testing of your website before & after making it live. Sometimes images take a lot of time to lot. So, it is best that you use ‘.png files’ & image thumbnails on the load page.
Regular Monitoring and Adjustments
If you find all these complex & tedious, you can hire a professional agency who are best at finding SEO for cleaning services. Getting help is always better in situations of confusion. Further, you can use free tools like Google Analytics which will show active monthly searches.
By monitoring these, you can determine which page generates more traffic, which service is often visited by users & where you need to focus. With this, you can adjust data such as your service plans & cleaning packages.
In a nutshell:
So, set your sails up, and get ready for the changing trends of the online world. In case you find yourself in the midst of trouble, remember you can always ask for advice. Or you can redirect all your work to a reliable SEO agency for a commercial cleaning company.
Furthermore, if implementing all of these sounds like too much work, you can always start small. After all, the whole point of this blog is to get you to move from the current ranking & revenue to the next level. So, do check out how local SEO for cleaning services works.