Are you a cleaning business with a website? Do you get hits on your website? Or do you need to catch up with SEO strategy? Don’t worry. We are going to discuss here how to keep up with the changing trends & what changes you need to make. So, without any further ado, let’s begin with the buzzword E-E-A-T; what is it?
It stands for Experience, Expertise, Authoritativeness & Trustworthiness. It has been clear with the past updates on search engines that organic traffic based on older SEO techniques will soon become dated.
Please do not get confused, as E-E-A-T is not a direct ranking factor on its own. But Google wants to serve results with strong E-E-A-T.
For example, for your cleaning business, you would need some working testimonials from your staff members, or a client’s review will act as a trust builder. A cleaning company SEO experts can guide you with the ranking factor across various search engines.
Understanding E-E-A-T in SEO
Let’s define E-E-A-T first –
- Experience – relevant experience, personal or professional in the field.
- Expertise – creator or author’s level of skills or knowledge.
- Authoritativeness – who is the author or creator, their repo, & website reputation.
- Trustworthiness – how trustable data or info on the website or the person delivering the information is.
The main objective of Google’s algorithm is to provide quality content to its users. So, Google tries to search for the most helpful result. Doing so requires identifying E-E-A-T signals.
How? Let’s see.
- Finding relevant links or referrals to the content.
- Collect feedback from the search quality evaluation process & further refine results.
- Keeping up with the changing web content & finding relevant info & authoritativeness.
With the help of E-E-A-T, Google determines the credibility of the website & the creator. Think of it as a standard to measure the authenticity of the information provided to the user. Search engine tends to present web pages that provide maximum value to the user’s query.
Let’s explore this E-E-A-T one by one.
Experience: Enhancing User Satisfaction
It means how familiar the author or creator is with the real-world application. For example, if you are writing a blog on a cleaning product, say a disinfectant, you must show genuine & practical info. How can you do that?
You can write –
– Have you used that product in your home?
– How was your experience with it?
– How does it smell?
– What are public reviews about it on the e-commerce website?
– Is it worth its price?
– Your final verdict!
When you have experience with the topic, you naturally get an experience with it. You see, the whole blog revolves around user-centric info. A person can know the entire process of buying, using, & level of satisfaction with the product. When you have the whole process described, people will naturally tend to stay for more details. This will eventually reduce your bounce rate. To know more about how to reduce bounce rate & get more clicks on your cleaning company’s website, you can talk to cleaning SEO pros.
Expertise: Showcasing Industry Knowledge
As the name suggests – it means having profound knowledge about the product. For example, the ingredients breakdown of the disinfectant, what chemicals are used, whether they are safe &can be used on all kinds of surfaces, etc. Who else can give you better advice on expertise other than a cleaning company SEO expert?
For a cleaning business, vital knowledge they can give to their customer care like:
- Demonstration of products they use.
- How high quality they are?
- How long does it take for cleaning staff to finish cleaning a room?
In a short video, you can also describe how that high-tech cleaning equipment is better & faster. The more details you share, the more trust you gain. Search engines like Google evaluate expertise based on the content of your website.
So, do check out a cleaning company SEO agency that can develop infographics & videos for your products. You can also create content based on case studies – how many people get allergies due to dust, how mildew can be a health hazard, etc. The best way would be visual infographics.
You can also share any research-based case studies, such as the States with the cleanest households – DC, Tennessee, Mississippi, Illinois, & the States with dirtiest households – Oregon, Alaska, NY, Hawaii, etc.
Authoritativeness: Establishing Industry Authority
It signifies how reliable the author or the creator is. Can people rely on you for crucial information? If yes – you have the authority.
So, to build authoritativeness, simply, you will need more backlinks to your website. For example, since you are a cleaning company & you have reviewed a vacuum cleaner recently launched in the market. Your data appears to be genuine.
Therefore, the details you provide will automatically be used by others as a source to promote the same vacuum cleaner. Hence, various other sources will link your webpage & automatically, you will be ranked higher in the SERP.
Trustworthiness: Fostering User Trust
It means how transparent & accurate you are while presenting the data. Let’s go with the same example again. You must honestly review the disinfectant, including its pros and cons.
It would help to mention the price and your thoughts on the fragrance. It is important to ensure that your reviews are unbiased, genuine, and not influenced by payment or incentives to provide positive feedback. This helps maintain trust in the authenticity of your opinions.
So, how does Google find assurance for your website? They check for the content publisher, all contact details, & accuracy of the content. How? It checks the citing. You are more authentic when you cite a government website or a peer-reviewed research paper. A cleaning company SEO experts can help you.
Impact of E-E-A-T on Search Rankings
First clarity – Google does not use E-E-A-T as a direct ranking factor. However, the story does not end here. High-quality, well-written & original content is considered evidence of knowledge. Remember that top-quality main content varies with the topic & website. A cleaning company SEO agency can help you to know more about SERP ranking.
For example – a news source will be considered informative if the reporting is accurate, in-depth & produces an investigative report. For informational content, originality, comprehensiveness & delivery is considered vital.
Share your team members’ work & their efforts on the About page of your cleaning company website. This will aid your services. The better your E-E-A-T is, the higher your chances of scoring high on SERP. Now, most clients use Google to search for cleaning services, and those websites that rank higher will get more clicks. This will translate to higher click-through rates.
Content Creation and E-E-A-T
High-quality content with good backlinks & relevant data will help your website rank higher in the search engine ranking index. When you attach precise information, stats & citations from official websites, your content will naturally rank up over others. To create relevant content for your website, hire a cleaning company SEO agency. Along with an informative webpage, you should bear in mind that a reader must be engaged with the whole content. This can be done by sharing real-life experiences, reviews & tips that are of practical use. Not one but all of these factors play a role in determining your page ranking.
Monitoring and Improving E-E-A-T Signals
What a user is looking for in a search engine is expert-level content with the correct answer. So, how do search engines like Google measure the E-E-A-T signals? It is judged at three levels – content, author & publisher, i.e., individual or company.
All contents must be regularly maintained & updated. This is especially true for research-based data or public domain data, as they tend to be re-monitored every few years. The older data become irrelevant & so people searching for which disinfectant is most sold in 2023 will get different results than searches done in 2020. So, updating is a crucial factor.
Along with updating, one should not sideline the negative feedback. They must be addressed cordially & resolved to give a positive message to the client. This will also increase trust in the user using your service for the first time.
Final Takeaways:
Search engines like Google need to understand the content of your webpage & expertise of the author along with the cleaning service website authenticity to apply E-E-A-T successfully. So, ensure that your web pages are designed accordingly.
Not just Google but even new potential clients will appreciate your efforts when you share real-life experiences, pictures, data & customer responses with you. So, prioritizing E-E-A-T will not just help your clients gain insight into your services but will also help you get new clients in the future.
Hence, don’t just wait; get started with E-E-A-T today! For more information, contact a professional cleaning company SEO agency who can assist you in implementing this strategy into your website content.