As all know, SEO is a must for getting online customers and drive organic traffic from search engines. SEO helps you increase your rankings in SERP and leads to more clicks, visits, and potential conversions.
Hence, a well-executed SEO strategy can contribute to a business’s long-term success and growth by attracting and retaining qualified traffic and customers. But, SEO is not a technique that you can do and boost your business instantly.
There are many tactics that come under SEO, and you have to take care of all these SEO things at a consistent pace to get your desired business results.
Mainly SEO is divided into three parts On-page SEO, Off-page SEO, and Technical SEO.
As the name says, On-page SEO works on your dental website’s pages to boost the rankings and user experience on the website. This includes optimizing a web page’s content, meta tags, headers, images, and internal linking structure.
On-page SEO helps search engines understand the relevance and value of a web page to a specific query or keyword and provides a better user experience for website visitors. By optimizing on-page elements, businesses can increase the likelihood of their web pages ranking higher in search engine results pages, which can drive more qualified traffic and potential conversions to their website.
On the other hand, Off-page SEO includes activities such as link building, social media marketing, influencer outreach, and online reputation management.
Off-page SEO helps establish a website’s authority and credibility by demonstrating its popularity and relevance to search engines. This is typically achieved through acquiring backlinks from other reputable websites and generating positive reviews and social media engagement.
Off-page SEO is an important component of a comprehensive SEO strategy, as it helps increase a website’s overall visibility and credibility in the eyes of both search engines and users. etc.
Lastly, Technical SEO takes care of every website technical aspects that can impact your visibility and rankings, like crawling, indexing, rendering, page speed, website speed, mobile-friendliness, website architecture, URL structure, security, structured data, etc.
For now, we are discussing on-page SEO for dental services. The best way to do something without leaving anything is a checklist.
Let’s prepare a dental On-page SEO checklist so that you don’t skip any on-page SEO factor and can best optimize your dental website.
Page Title and Meta Description Tag
SEO Title and Meta Description help search engines understand the webpage’s objective. Moreover, two of three factors appear in the search results. When your page appears in the search results, the meta title and description you provided show up with the page URL.
Now, these two should be perfect for conveying the web page’s objective to the search engine and user as well.
Google says that meta title and description don’t influence the rankings, but it does.
Although indirectly, because the perfect details encourage the users to click and visit your website, increasing your CTR (Click Through Ratio).
Now, the CTR shows traffic to your website, and the increasing traffic is a signal that you are useful to the users, and Google improves your rankings according to CTR.
| Page Title Tag | Meta Description |
| Make it under 60 characters | Make it under 160 characters |
| Create a unique title tag for each page | A unique description for each page |
| Be descriptive and compact | Try to summarize content accurately |
| No generic and vague titles | No generic descriptions |
| Consider search intent | Match search intent |
| Add your target keywords | Include your target keyword |
| Use sentence case or title case | Use sentence case |
| Create something click-worthy | Create something click-worthy |
Heading Tags
Heading tags are used in the HTML code to define the hierarchy of pages. There are six header tags H1 to H6. You can use these heading tags to define the headings and subheadings.
For example, the title of the page would be H1, and subheadings are H2. Moreover, the subtopics of H2 would be H3, and so on.
The heading divides the content in the section and enhances the readability, making users stay more and grasp all the info. As users like your content and spend time on it, you look reliable to Google, which increases your rankings.
You should also include your target keywords in the heading tags to increase your relevancy for those keywords and rank high.
So, kick start your dental on-page SEO and put appropriate heading tags on your web pages content.
URL Structure
A search result snippet has three components Title, Description, and URL. You already learned about the Title and Description; now let’s know about URL structure optimization. As URLs appear in the search result snippets, you can increase your CTR with proper URL optimization.
Initially, you should ensure that all your page’s URLs are human-readable because non-readable URLs look spammy, and users are unlikely to click on these links.
Furthermore, while defining the slug for your page doesn’t leave any space because spaces are rendered as 20%, which decreases the CTR. You can use hyphens to separate the texts instead of spaces.
Moreover, you can use the page’s target keyword into the URL, which tells the user what is going to have and boost the clicks.
Lastly, try to keep your URLs short. Many researchers concluded that people prefer short URLs to click over long ones.
So, keep your URL concise and readable to skyrocket your CTR and rankings consequently.
So, boost your dental SEO with best practice for URL structures.
Image Optimization
Visual content has a significant impact on the human brain. One can easily grasp and hold the memory of the visual content than text content.
Moreover, visual content also increases engagement and social shares, which is beneficial for dental website SEO.
Search engine and marketers recommend the images to support your content, but the high-resolution images slowdowns the loading speed. You need to compress your photos before you upload them on the site and try to balance the size and quality of the images.
Moreover, the search engine can’t read the pictures and read Alt attributes to know the context of the image. You should enter the exact description of the image in the Alt attribute. This way, crawlers can fully understand the image and show you in the image search. Lastly, give a relevant name of the image file.
So, do image optimization of your dental website and earn the SEO benefits.
Schema Markup
Schema markup depicts the context of the content to the search engines. Schema markup is a semantic vocabulary of tags used in HTML to provide important information about the particular content and improve your SERP appearance.
You can take the help of Google Schema Markup Helper to employ the schema markup on your website. You can use markups for various kinds of content like Articles, Events, Products, Local Businesses, Movies, Book Reviews, etc.
So, include this in your dental SEO checklist and boost your SEO for dentists.
Content Optimization
Content is one of the most significant components of SEO strategy. Content invites, engages, and converts your customers or patients.
Furthermore, your content building authority for search engines and users as well. Hence, your content should be best to achieve the best business outcomes.
Initially, your content should be related to your core industry and must follow all the content guidelines. Any plagiarism can’t help you, and you end up reducing your authority and rankings consequently.
Further moving, your content should revolve around the user intent and user’s pain points. Once you make sense to the user, Google automatically rewards you with top rankings.
Your content should be well-researched and doesn’t include thin content or duplicate content.
You can also use alsoasked.com to research the trending topic of your industry, and you create the content on those topics to get the best results.
As mentioned, content should be best, and you shouldn’t DIY it if you don’t have relevant experience. You can use the help of dental SEO services to create quality content.
Keyword Optimization
Keywords are the phrases or words searchers use to browse particular information. Search engines consider these keywords and analyze all the available options for ranking.
The best relevant websites for that query or keywords appear on the first page of the search engine results pages.
Hence, you should include keywords in your content and other areas like title, description, URL, etc.
Initially, you should do keyword research for your target page to create keyword-rich content.
There are many free online tools that you can use for keyword research, or you can use Google itself for the same. When you search for something, you can see the most searched terms related to that query at the end of the result page.
The better you optimize the keywords for your dental content, the better your relevancy and rankings will be.
So, legitimate use of the keywords gives impressive results, but any mischief, like keyword stuffing, can trouble you. Keyword stuffing is creating content with all the keywords without passing any value to the user.
Google can detect such techniques and dilute the rankings. So, stay legit and create content with the appropriate keyword density while passing the utmost value to the users.
So, mark tick on your keyword research point in the SEO checklist and nurture your dental search engine optimization.
Page Interlinking
Page-interlinking helps the user find more relevant content on the other page, and the user spends more time on it. The user time on the website shows your quality to the search engines, increasing your rankings and traffic.
The best practice for page interlinking is, link to a relevant page because irrelevant page content makes the user leave, which is not good.
Moreover, avoid too much interlinking; there is no limit for it but consider the user while doing it. Too many links make your look spammy and less trustable.
Lastly, use the anchor text and make sure the anchor text is relevant to the landing page you are linking.
So, consider these page interlinking practices and keep improving your dental SEO strategy.
Video Content
As we discussed, people prefer visual content these days to gain information.
However, it doesn’t mean text content has lost its value. Text content has its own benefits; instead of choosing one, you can use a combination of the contents to drive the best results. You can use the videos in your content for better representation.
You can also provide a video representation of your content, driving huge engagement and earning innumerable shares. As you can insert a video through a link, it doesn’t impact the website loading, and you can give the best to get the best.
So, make videos of daily dental routines or any other tutorials to engage your audience.
Our best dental SEO services can help you with video creation and video marketing. More engagement, more rankings, and more patients.
Mobile-Compatibility
Mobile is the most used device these days, it’s very handy, and that’s why people can browse the web from anywhere.
So, the website of your dental service must appear correctly on the phones.
Mobile traffic is more than desktop traffic; you are a gigantic business if you are not considering mobile audiences.
To promote mobile compatibility, Google introduced the mobile-first indexing algorithm, prioritizing mobile-friendly websites for indexing.
Hence, Mobile-compatible websites get visibility first in the SERP, and so do the patients.
Therefore, employ a responsive web design to make your website suitable for mobile screens. You should check that all website interface is good and that every functionality is working properly.
Furthermore, you should also consider the AMP (Accelerate Mobile Pages) to provide a better website experience on smartphones.
So, be mobile-friendly and choose us, the best dental SEO company for mobile SEO.
Social Sharing Buttons
Social media is a must component of SEO, and you can drive immense traffic from social media channels. Social media platforms have the most active user base, and you get the utmost engagement.
Many brands are using social media to promote their products/services and increasing the user base.
You can also take benefit of social media with social sharing buttons. When a user finds your content useful or is satisfied with your services, he might share your services on social media. The shares from users are kind of endorsements and significantly increase your reputation and patients.
So, to earn user shares, provide a social media sharing button on every page.
This is the on-page SEO checklist for your dental SEO. You must consider this dental SEO checklist and mentioned dental SEO tips to make your pages ready to meet your business goals.
All the best with your SEO, but if you need any help, then we are the best dental SEO company, helping many dentists with the best dental SEO services. Our SEO services include in-depth research, custom-tailored strategy, effective implementation, precise measurement, and continuous improvements.
So, contact us to discuss your SEO needs and affordable dental SEO plans.