GETTING STARTED WITH SEO

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1. What are your organization’s mission, vision and values? What are you known for or want to be known for?

2. Can you describe your ideal target audience?

3. Do you have the resources to implement changes into the CMS and make any technical changes to the site?

4. Do you have Google Analytics setup on your website? If so, please share access with youremail@gmail.com

5. Do you have Google Search Console setup on your website? If so, please share access with youremail@gmail.com

6. Do you have Google Tag Manager setup on your website? If so, please share access with youremail@gmail.com

7. Do you have a list of target keywords or pages you’d like us to focus on? Please list them out.

8. What processes do you have in place with your former agency that you would like to continue and what would you like to change?

9. Why would someone choose you over your competitors?

10. What are your goals for the company and what are the challenges you face in meeting your goals?

11. When was the company founded?

12. How many employees are in the company?

13. What do you estimate your revenue will be in the next 12 months – how does this compare to past years?

14. Are there any market trends we should know about?

15. What’s your top acquisition channel to date? How did you build that pipeline?

16. Can you outline your ideal customer? Who are they?

17. Is there anyone out there that you’d like us to take a look at (in terms of what they’re doing for marketing)? Please give us at least 3 competitors to review.

18. What KPIs are most important to you (i.e. phone calls, leads, sales, etc)?

19. What’s your value prop against your competitors?

20. What are your customers pain points? Have you gotten any negative feedback?

21. What is the average life of a customer and how exactly does the customer cycle look like?

22. Is your business cyclical or seasonal (i.e. are there periods of natural dips in traffic and sales)?

23. Do you have an internal developer / developer team (or external)? If we needed to modify code on the website, who would handle it? If we want to modify page titles and body text, who would handle it?

24. What marketing specific resources (people) do you have internally? Do they support you full time? Part time? Contractor? Offshore?

25. Can you provide us with reports/work done by previous agency (we don’t want to waste time with duplicate efforts)?

26. Are there any content topics you’d like us to focus on specifically?