According to Backlinko, the No. 1 ranking website has a click-through rate of 27.6%, followed by 15.8% and 11.0%. The top three Google search results get 54.4% of all clicks. The research has shown that title tags that range between 40 and 60 characters have the best organic CTR. In fact, it has an 8.9% better average click-through rate compared to others [Source: Website].
So, how can you write an effective <Title> tag for your website to join the top three SERP (Search Engine Results Page) results for your roofing business?
Let’s see…but first, we will start with the basic definition and then dive deeper into the wormhole.
What is A <Title> Tag?
Simply put, a title tag is a headline for your webpage that displays in bold, just beneath the link of your website in Google search results.
To write a title, you need to add a tag to your HTML code. Let’s understand that with the help of an example. Suppose that you want to sell a vertical-style metal panel roof. Therefore, you may write something like this:
<!DOCTYPE html>
<head>
<title>Advantages of Installing a Vertical Metal Panel on Your Roof</title>
<meta name =” …” content =” …”>
</head>
<body></body>
</html>
As soon as someone clicks on your website link, the content of the title tag will appear in bold on your webpage. This will give the user an idea about what the whole page is about. If your title tag is missing the point, the user may just click back and away from your website. This will, over time, increase your bounce rate and thereby decrease your ranking.
What is The Ideal Length of The <Title> Tag?
Title tags, which appear in the search engine results and browser tabs, should generally be around 50-60 characters in length. This range helps ensure that your title tag is concise and easily readable by both search engines and users. Search engines may truncate longer title tags, and shorter title tags may not provide enough information to entice users to click on your link.
However, you should also consider the content of your title, making sure it’s relevant, engaging, and accurately represents the page’s content, rather than just focusing on the character count.
Popular Title Tag Preview Tool also provides title tag preview functionality within their platforms. It can help you analyze and optimize your title tags for length and readability to ensure they are effective in search results.
Note: Officially, Google has not recommended any length of the webpage title.
Importance of Page-Title For Any Website
Improves Search Engine Ranking
This is an obvious one. If you want people to click on your roofing business website, you will need to have a precise and concise title tag. Not only does it will gain you more clicks, but it will also improve your roofing company ranking on Google.
It Clarifies The Content of The Webpage
A headline on your web page will inform your visitors about the overall summary of your content in one line. This will be a deciding factor for whether a user will remain on your page or go back to find another one. So, choose your title with care.
Boost Click Through Rates (CTR)
Once your website rank increases, you will start getting more clicks. A well-crafted title will urge the user to click on the link. This will boost your organic traffic.
How to Design A Relevant Title Tag for Roofing Business?
Length
As we have discussed above, it is best that you bound your headline to be around 6 to 7 words. Avoid using any jargon or technical terms that are not very popular. Most people won’t understand and will not bother to look at it. They will directly go to another link.
Unique
A unique title tag will make you stand out from the rest. Do not use the boilerplate title. They are overused and done for the best. You can add special characters like pipe ‘|’ or hyphen ‘-‘ to make your text appealing.
Catchy
What can be something that generates curiosity among the users & makes them click on your website? Well…the answer is a good headline. So, go for it. In case you are looking to optimize your website & social media platform, contact a certified roofing SEO company for assistance.
It would be best to avoid boilerplate text such as “Roofing – Solar Panels – Shop.”
Keyword
You must have researched keywords for your blog. If not, you must do it. After all, an on-page SEO is incomplete without a relevant keyword. There are many websites that offer free services to find keywords related to your content. You can use them too.
You must add the keyword to your headline, as it will increase the chances of ranking higher on the search list.
Branding
You may include your brand name inside your title tag. However, this depends upon factors like how long your company name is and whether it fits the title well or will look odd out. Let’s see that with an example.
1. <title>Get Lily’ Solar Panel On Your Roof</title>
2. <title> Get David & Sons Ltd.’s Solar Panel On Your Roof </title>
You can clearly see that the first one sounds better than the later one. So, decide accordingly.
Avoid Special Characters
While writing titles, do not use special characters like ‘*’,’ ^’,’#’,’!’, etc. However, you can include ‘- ‘, ‘:’, etc., which are pretty common.
Strategies For Creating SEO-Friendly Page Titles
Finding Keywords
It would be best if you did thorough keyword research to find the one that best suits your roofing business. For this, you can use the following:
- Google Search Console
- Keyword Surfer
- QuestionDB
- Ahrefs
- Moz Keyword Explorer, etc.
You can use popular tools like Google Keyword Planner, Ahrefs, and SEMrush to find business-intent keywords that list keywords according to good search volume and low competition.
Include Target Keywords
Now that you have figured out a list of keywords for your roofing business try to target one keyword that is most important within the context of the content. Let’s understand that with the help of an example:
Suppose that you are offering roof repair services in Houston, TX. Now, a good headline would look something like this:
“Best Roof Repair Service in Houston” or “Houston Roof Repair Services”
Both are concise and to the point. Now, you can design high-quality headlines and content by hiring a reputable roofing SEO company.
Don’t Stuff Keywords
Putting too many keywords in one title will hurt that page’s ranking on Google. If ranking gets affected, your website will be ranked lower on the search result list. And hence, you will end up getting fewer clicks.
Google clearly recommends avoiding keyword stuffing in your title tag. So, what to do? Prefer one target keyword for one title rather than using multiple in one go. This will keep your headline intact and uplift the chances of your ranking.
Describe The Content
Now, you are supposed to describe your web page content via title but try to keep your heading short. Even though there is no penalty by Google for writing long title tags, it is for the best that you avoid long headings.
If possible, keep your title tag within the range of 6 to 7 words. Why? It is best that we show you an example:
Title 1: “Best solar roof panels under budget.
Title 2: “Buy world-class high-quality roof solar panels with maximum efficiency which is under your budget.”
Now, this is how it will appear on Google search:
Title 1: “Best solar roof panels under budget.”
Title 2: “Buy world-class high-quality roof solar …”
You see what just happened. Your long text got truncated by the search engine. Not only that, your title no longer remains effective, as people can’t read the whole text without clicking on the link. Hmm… that’s no good.
While you are writing a title, ensure that your title actually describes your content. If not, you will end up with higher bounce rates. This will bring your ranking down.
Focus On Local SEO
It is obvious that you are going to have a physical location. You can use it to your advantage by getting a Google Business Profile or Bing Places (free) and registering your roofing company. This will let the local potential user discover you and ask for your services.
If your website is locally specific, you can also add your location in the title tag, such as:
“Best Roofing Service in Oklahoma”
In this way, if someone living in Oklahoma wants to repair or install their house roof, their chances of ranking up in Google search become higher. So, definitely try it out.
Add Your Roofing Business USP
There are myriad roofing businesses in the US. How can you stand out? Hmm…one way is to compete with all of them, which will take a lot of time and effort. Another way is to stand out by having a unique selling point (USP). It can be either your customer service, high-quality material at a reasonable price, or your quick installation team.
Highlight your USP in your title. This will not just bring you more clicks but also is likely to boost your sales rate. So, check it out.
Update Often
Make your title clickable. But how can you do that? One way is to keep your title and content updated regularly. Here is an example to show you how it can work.
Title 1: “Roofs That Requires Less Maintenance”
Title 2: “Best Selling Roof of 2023”
Title 3: “Safest Roof for Your Home”
In all the above titles, the underlined words are the highlights of the title. These words will vary with time & location. You can’t show people the best-selling roof of 2020 in 2024. Hence, updating your web page’s title is a must.
Use Analytics Tools
What is the current status of your website? Are you getting any leads? If yes, which pages are often visited and which are least seen? Which content is being consumed the most by the users? It would be best if you had answers to all of these questions. For that, you can do the following:
- Use Google Analytics Tool
- Plausible
- Matomo
- Open Web Analytics
- Adobe Analytics
- Fathom, etc.
You can sign in for free on any of these websites, link it to your website, and view all statistics. By knowing ‘what,’ ‘where,’ and ‘which,’ you will have a clear idea of areas that are working well and those that need editing. For professional assistance regarding your roofing business, contact a roofing SEO company. They will improve your website and the quality of your social posts, bringing you more leads.
Get Secured with Roofing SEO Company for Your Business
Writing a concise yet descriptive <Title> tag can be a bit challenging. But this is where you can get a roofing SEO company to make things easier for you. Following some dos and don’ts, you can also increase your Google search ranking & get more clicks.
Why procrastinate when you can supercharge your roofing business right now by partnering with a top-tier roofing SEO company? Elevate your success to new heights today!