ROI Driven PPC Advertising Services
Genuinely Digital is a leading PPC ads agency that uses optimized & result-driven paid search campaigns to increase clicks, leads, sales, and help your business thrive.
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Our PPC Audits are detailed, insightful documents and give you relevant information on how to enhance your PPC Ads campaigns and boost your ROI. Because we are a highly professional and skilled PPC ad Agency with extensive SMBs expertise, our comprehensive reports cover a wide range of areas, including:
- Account Structure
- Identify Keywords that are Converting Well
- Conversion Tracking
- Target Audiences
- Ad Evaluation
- Deep Dives into The Highest Spending Areas
- Main KPIs Overview
- Where Your Brand is Wasting Budget
- Missed Opportunities
and much more!
So, what are you holding out for? Get your PPC audit documents today, and soon you should be achieving the best returns from your PPC advertising!
What We Offer in Our PPC Marketing Services
Create Compelling Ads That Skyrocket Your Reach, Traffic and ROIs!
Keyword Research & Analysis
Our PPC advertising firm uses various methods to analyze your clients' search activity and forecast the keywords they will put into the search box. We discover and categorize your ideal business intent keywords based on industry relevance, search volume, and competition. Expect our paid search professionals to constantly improve your keyword selection to capture the interest and search intent of your target audiences.
Landing Page Conversion Optimization
With the assistance of our pay per click marketing firm, you may increase the amount and quality of your leads. We write compelling headlines, use high-performing keywords, produce interesting content, and include clear calls-to-action (CTAs) on your landing pages. Our PPC agency combines SEO and best practices in PPC to motivate internet visitors to take the required action.
PPC Management
Partner with our PPC company to send instant, quality traffic to your landing pages. Our pay-per-click agency covers everything from keyword research and analysis to channel strategy and PPC campaign launch and monitoring and A/B testing of pay-per-click advertising. So, choose our PPC advertising agency for cost-effective conversion-driven campaigns.
PPC Audit Services
If you feel your PPC account is failing and losing significant ROI, it is beneficial to have an expert examine areas of insufficiency and development. PPC audits are available as a stand-alone service at Genuinely Digital for businesses to optimize their existing paid search efforts. Our PPC audit evaluates the effectiveness of your paid advertising strategy. If your current PPC campaigns could use a boost, it’s time to consult the PPC marketing consultants. Contact our pay per click advertising agency for PPC audit services.
Paid Search Advertising
Enlist our PPC advertising services and position your brand at the top of search results. Our paid search professionals improve your ad targeting methods, identify high-value keywords, create PPC bidding strategies, and measure your ROI. These techniques enable our PPC company to boost your Quality Score, CTR, and impression share.
Ads A/B Split Testing
Our PPC marketing company creates campaign comparisons to measure the performance of your ads. We test many variants of your page elements, such as the layout, picture, headline, and CTA, to see which pay-per-click ad version will produce the most remarkable results. The split-test findings help our PPC agency optimize your next paid search campaign and improve your overall PPC success.
Conversion Rate Optimization (CRO)
Capture and transfer your target consumers to the bottom of the sales funnel at the right moment and on the appropriate platform. To improve your Quality Score and conversion rate, our PPC agency creates effective PPC advertising, evaluates your landing page designs, and creates user-friendly lead collection forms. Call our paid search agency right away and let us assist you in raising your profit without increasing your ad budget.
PPC Advertising Across Multiple Platforms
We optimize your PPC ads for multiple platforms, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
- Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
- YouTube advertising
- Google Ads management
- Google Local Services ads management
- Microsoft Bing ads management
- Amazon Ads Management
Our PPC Setup Process
When we initially meet with a new company, they always want to know how we plan to get their account up and to run. So, here's how we go about doing it:
Step 1: Questionnaires
We take pride in having a tried-and-true approach that consistently produces positive outcomes. The first step in onboarding any new PPC account is to have the customer fill out questions concerning PPC and their target consumers and competitors.
Step 2: Current Account Audit
First, we review and evaluate the present state of the PPC account we're taking over. Our detailed audit process illuminates low-hanging fruit prospects while also highlighting possible red flags. We extract as much information as possible from the previous performance, and then we set a baseline for all KPIs.
Step 3: Organize a Kickoff Meeting
Every new client gets a kickoff meeting with the whole team to go through our timeframe and go over each phase of the setup process. In this meeting, we also discuss completed questionnaires.
Step 4: In-depth Keyword Research
We do extensive keyword analysis and analyze the search traffic, competition, and prices to find the ideal keywords for your ad campaign. We also ensure that your marketing budget isn't wasted on unqualified traffic and leads.
Step 5: Account Setup or Restructuring
Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions configuration, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup are all included in this stage.
Step 6: Writing Creative Ad-Copies
PPC ad writing is a combination of art and science. We has a staff of seasoned copywriters with years of expertise in producing creative PPC advertising copies. We also test ad wording regularly to see what performs best, so we have a wealth of data to work with.
Step 7: Ad Design
If we're running display campaigns, our team prepares unique creatives for ads in the specified ad size dimensions of the chosen ad platform. While still expressing our clients' brands, our advertising is created to be appealing and eye-catching.
Step 8: Landing Page Setup
For PPC success, the ads need to drive users to a landing page that will convert them. Landing pages are designed with a single focus or goal. Our experts will help write, design, and develop best-practice landing pages for your campaigns.
Step 9: Report Development
Every month, we provide and evaluate reports with clients. We take pleasure in reporting in your company's vernacular (leads, sales), and we never try to deceive you with vanity numbers.
Step 10: Schedule Calls/Meetings
We must keep our clients up to date on the status of their PPC ads campaigns. As a result, we plan weekly (or monthly) calls/meetings to deliver status updates.
Why Choose Genuinely Digital as Your PPC Management Company?
Our PPC management agency analyzes your market completely and forge result-centric ad campaigns to achieve maximum performance. Here are a few things that set our pay-per-click services apart:
Extensive Keyword Research: The foundation of our result-driven PPC campaign is extensive keyword research and selection. We'll make sure that we target the right audience to increase your conversion rates.
Effective Ad Copy Creation: Writing decent copy for PPC advertising is an art. We carefully select our words to develop targeted advertising with copy that makes the audience feel something.
Landing Page Optimization: If you believe your landing page needs an update, we can help. We do A/B testing that determines which version of your landing page generates the most clicks and conversions.
Transparent PPC Management Pricing: We want to build long-term relationships with our clients. Therefore, we advocate for transparency. We'll tell you right away if our services are a suitable fit for your company based on management expenses.
Insights & Detailed Reporting: We give our clients detailed PPC performance reports. We'll provide expert recommendations on how to continue. Most PPC systems feature complete data tracking capabilities that will tell us how well your campaign is performing.
Customized Strategies for Clients: All businesses are unique, with their identical requirements. We'll examine your existing campaign and listen to your problems to develop a PPC plan that works for you.
No Long-Term Contracts: Our PPC contracts are based month-to-month with a 30-day cancellation notice. We feel that doing excellent work, rather than locking a client into a long-term contract, is the most robust approach to keep them coming back.
No Autopilot: Depending on the expenditure velocity, we manually manage campaigns daily and/or weekly. It guarantees that our PPC account managers are always on top of account performance and, based on that make timely adjustments.
Dedicated Account Manager: Each customer gets a dedicated point of contact who offers weekly updates, replies to any inquiries within 24 hours, participates in weekly or monthly conversations and is accessible for questions.
Frequently Asked PPC Questions
PPC (Pay Per Click) advertising, often known as paid ads, refers to advertisements intended to appear in search engines. Google Ads is the primary PPC channel for most businesses' digital marketing strategies. Google Ads is a well-known platform on which most marketing campaigns depend.
When consumers have queries, they look to search engines for answers. PPC, SEO, and Shopping are the three channels that may be optimized to perform well in search. PPC uses Google Ads to build ads that are paid to appear in the top locations. Anyone with the desire and the means may generate traffic to their website in hours, if not minutes. It is an excellent choice for time-sensitive traffic demands. A seasoned PPC firm, or PPC management agency, utilizes many tactics that can help provide a consistent flow of visitors.
SEO (Search Engine Optimization) helps websites to rank in search engines for "free." It is an entire business established to create competing sites that have carved out an authoritative niche in their field. SEO is a long-term strategy that, when done well, has long-term impacts.
PPC firms provide many pricing structures. Some charge a fixed cost, while others charge based on how much you spend, and others charge based on performance. All of these models have advantages and disadvantages. The most frequent approach is a flat charge followed by a percentage of advertising expenditure. For example, the flat amount may begin at $1,000 per month, and the percentage could be 5% of ad expenditure.
When we understand your goals and whatever marketing service you want help with when it comes to ad management, we reverse engineer it with you.
The answer will be determined by a mix of conversion volume, cost per conversion, and expected ROI.
For example, if you want 20 conversions per day and the average cost per conversion is $10, your daily ad expenditure would need to be $200.
Different expectations apply to consulting, setup, management, and performance-based engagements. The setup might be a one-time activity, whereas performance can be a long-term collaboration.
If we establish higher targets with you, the contract term will reflect that.
No. We cannot and will not promise outcomes as much as we would like to. There are too many factors at work that are beyond our control (like if you have a web developer who changes jobs in the middle of a campaign setup). For whatever reason, things don't always work out. We've been running successful PPC campaigns for many years and have gained a keen sense of where we might achieve success. And if we don't believe our odds are reasonable, we'll tell you we shouldn't collaborate.
Bottom line: Never put your confidence in a company that guarantees outcomes. Run as fast as you can.